As someone who has witnessed the evolution of the conservative movement firsthand, I’ve come to realize how crucial it is to engage younger generations if we want to see the movement continue to thrive. The future of conservatism lies in its ability to adapt while staying true to its core values. With younger people increasingly exposed to progressive ideologies through media, education, and social platforms, conservatives must make a conscious effort to connect with them on issues that matter in their everyday lives.

So, how do we ensure the conservative movement remains vibrant and relevant in the future? The answer lies in understanding what drives the next generation, meeting them where they are, and making the case for conservatism in a way that resonates with their values and experiences.

Understanding the Concerns of the Younger Generation

The younger generation is not a monolith, but there are clear trends shaping the concerns of today’s youth. Many are passionate about issues like climate change, economic opportunity, racial equality, and technological innovation. Conservatives cannot afford to dismiss these issues. Instead, we need to present solutions that are grounded in conservative principles such as individual liberty, free markets, and personal responsibility.

For instance, when it comes to climate change, many young people feel a sense of urgency. While progressives often promote government intervention and regulation as the solution, conservatives can engage this demographic by emphasizing market-driven solutions. We can highlight how innovation and private-sector investment are key to addressing environmental challenges, and how government overreach often stifles the creativity needed to solve these problems.

Similarly, on issues of economic opportunity, many young people are struggling with the burden of student loans, the gig economy, and a housing market that feels out of reach. Rather than avoiding these conversations, conservatives should actively engage in them, offering practical solutions such as advocating for educational reform, reducing unnecessary government regulations, and creating an economy that rewards hard work and entrepreneurship.

Connecting on Issues of Freedom and Autonomy

At the heart of conservatism is the belief in individual freedom, autonomy, and the right to determine one’s own destiny. This message resonates deeply with younger people, especially those who value personal expression, autonomy in decision-making, and a government that doesn’t infringe upon their rights.

One of the biggest challenges young people face today is the feeling of being boxed in by political correctness, cancel culture, and a loss of free speech. Many feel that their ability to express themselves is under attack, whether in academic settings, online, or in social circles. The conservative movement has an opportunity here to stand up for free speech and advocate for a culture where ideas, even those that may be unpopular or controversial, can be discussed openly and without fear of retribution.

By emphasizing freedom of speech, personal responsibility, and the right to think independently, we can offer a compelling alternative to the more restrictive ideological framework many young people are exposed to. We can show them that conservatism doesn’t just protect their economic freedom—it protects their intellectual and personal freedoms as well.

Leveraging Social Media and Digital Platforms

One of the greatest tools we have at our disposal for engaging the next generation is social media. Platforms like Twitter, YouTube, Instagram, and TikTok are where young people are having conversations, forming opinions, and shaping their worldviews. The conservative movement cannot afford to sit this out.

During the rise of the WalkAway Campaign, I saw firsthand the impact of digital platforms in amplifying voices and building a community. Young people are naturally drawn to platforms where they can see authentic stories, engage in debates, and share content that resonates with them. Conservatives need to utilize these platforms effectively, producing content that speaks to the issues young people care about and doing so in a way that is relatable, humorous, and impactful.

We should encourage more young conservatives to create content, share their stories, and push back against narratives that portray conservative values as outdated or out of touch. It’s about meeting young people where they are and engaging them on their terms, without compromising on the principles we hold dear.

Highlighting the Importance of Personal Responsibility

One of the core tenets of conservatism is personal responsibility—a belief that individuals, not the government, are responsible for their own success and well-being. This message is particularly powerful for young people who are navigating the transition to adulthood, where they are often grappling with issues of independence, responsibility, and self-determination.

By highlighting the conservative emphasis on entrepreneurship, hard work, and self-reliance, we can offer a positive vision of success that doesn’t rely on government intervention or handouts. This message of empowerment—that anyone can succeed with enough drive, determination, and grit—can resonate with young people who are looking for ways to take control of their own futures.

Additionally, framing discussions about taxes, government regulation, and the welfare state in terms of personal freedom and economic mobility can help young people see how conservative policies are in their best interest. It’s about showing them that conservative values don’t just benefit the wealthy or the older generation—they provide a framework for all individuals to thrive.

Building a Community of Conservative Youth

Finally, it’s essential to recognize that young people crave community. In a world where social media and technology have made traditional communities feel more fragmented, there’s a real opportunity for conservatives to build a movement that fosters a sense of belonging and purpose.

We need to create spaces—both online and offline—where young conservatives can come together, share their ideas, and engage in meaningful discussions. Whether it’s through youth organizations, college campuses, or local community groups, fostering a strong network of young conservatives will be crucial to ensuring the longevity of the movement.

The future of conservatism depends on the next generation. By understanding their concerns, engaging them on the issues that matter, and fostering a sense of community, we can ensure that the conservative movement not only survives but thrives for years to come.